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ISE this year for the last time in Amsterdam RAI

ISE

The leading ISE – or Integrated Systems Europe – will be held in Amsterdam for the last time this year; the RAI has become too small for the pro audio exhibition.

Actually, it’s a pity that we don’t have exhibition space in the Netherlands for the really big and leading events. The ISE will also be organised in our region for the last time this year. From 11 to 14 February you can experience the world’s largest pro audio exhibition for the last time in the Amsterdam RAI. From next year on, Barcelona will be the place to be as far as ISE is concerned; the RAI has become too small for the show, which is expected to attract some 80,000 visitors. What you can expect in any case this year is of course a large amount of 8K televisions. Whether they are really useful in the average living room we dare to doubt, but it is the resolution that manufacturers are now betting heavily on. Multiroom audio will of course also be amply represented.

Expensive for ‘ordinary man

ISE is aimed at the professional branch of the AV business. You will find gigantic screens, but also custom install speakers. And, of course, the consumer part of equipment is not underexposed either; after all, the pros often have to trade this stuff. At ISE 2020 you’ll find more than 1300 exhibitors, with sounding names like Bose, Bluesound, Epson, Lenovo, MacIntosh and many others. Cheap is not the event for the ordinary consumer, by the way. If you are quick and register before 10 January, you pay €145. From 11 February – the start of the fair – it will cost €175. Many business users will enter the exhibition floor free of charge thanks to an invitation code. But if you want to get to know ‘the other side’ of the AV world and have some money left over: make your move. Starting next year, the price of a plane ticket must be added to the admission fee.

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