B&W will – possibly – become part of Sound United

Sound United publicly announced that they and Bowers & Wilkins signed a declaration of intent. Sound United wants to integrate the well known speaker producer Bowers & Wilkins.

Sound United, the parent company behind the brands Denon, Polk Audio, Marantz, Definitive Technology, HEOS, Classé and Boston Acoustics, have bought a lot of brands. Think of Denon / Marantz. And Classé. Now a declaration of intent with B&W (or Bowers & Wilkins) is signed.

Sound United is – of course – very pleased with the intended and almost imminent new purchase. In five decades, B&W has created one of the most prestigious brands in the world of hifi speakers. The Brits have market-leading acoustic technology, iconic designs and excellent marketing,” reports Sound United CEO Kevin Duffy.


Before the purchase can be definitively settled, further consultations will be necessary. It goes without saying that the takeover must comply with the regulations, to name but a few.

In any case, B&W – if the deal goes through – will be part of a company with a lot of other illustrious audio brands. Together with the other brands, part of of Sound United, all brands will be able to profit of each others speciality.

For Europe this is a smart move, because – in the Benelux – Polk and Definitive Technology are not really gaining any ground. Bowers & Wilkins have one of the largest market shares. On the other hand: HEOS does have a decent market share. B&W Formation… well… is having a though time.

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