ViacomCBS announces the Dutch launch on Amazon Prime of Noggin, the educational subscription service for the youngest viewers.
Amazon Prime subscribers now have access to ViacomCBS video service Noggin. It offers children educational content with the help of trusted Nick Jr. characters and shows such as Dora The Explorer, Shimmer & Shine, PAW Patrol, Blaze and the Monster Wheels, and Go, Diego, Go. Following the launch of the service in the UK, France, Germany and Austria in early September 2020, Noggin is now also expanding into the Netherlands and Italy and Spain, among others. Amazon Prime members can now view and/or download their favorite Nick Jr. programs in their own language without advertising.
Fun learning opportunities
With this launch, we continue to strengthen our position across Europe through Amazon Prime Video, giving our fans access to this high-quality service and fun learning opportunities,” said Bram Husken, Vice President of Content Distribution Northern Europe. Within our international streaming strategy, Noggin offers a unique proposition for children and families thanks to its high quality niche content and user-friendly environment.
Nickelodeon is the number one entertainment brand for children. The originally American channel is – after 41 years! – still the place where the experience of children always comes first. The entertainment brand, aimed at children between 6 and 12 years, pays a lot of attention to locating the channel for the Dutch viewer. International shows such as Henry Danger, The Thundermans and Nicky, Ricky, Dicky & Dawn are dubbed and there is a strong focus on local productions and series, such as the hugely popular De Ludwigs and the Viral Fabriek. In both 2018 and 2019 the brand celebrated the end of the summer vacations with its own festival in Almere; The Nickelodeon Festival in Almere.