Mood Media – which creates media solutions to enhance the customer experience – acquires Octave Group’s PlayNetwork business.
Mood Media’s PlayNetwork is a global music technology partner and provider of audio visual systems that support the customer experience for global brands including Starbucks, Uniqlo, FedEx, Levi’s, Guess, Pret A Manger, Balenciaga and more.
With this acquisition Mood Media further expands its product offering and technology solutions. PlayNetwork is a global player in in-store and digitally curated music, original and managed video programming, content licensing, audiovisual systems, digital signage and consumer insights. The company delivers solutions in 100,000 locations in 115 countries and reaches more than 100 million people daily.
Malcolm McRoberts, Chief Executive Officer of Mood Media said:
“PlayNetwork’s customer-focused approach and its global customer base is a great fit with Mood Media’ s existing business. We look forward to integrating the PlayNetwork team into the Mood family and continuing to deliver premium consumer connectivity solutions to our customers.”
“This is a fantastic result for PlayNetwork and we thank the entire team for their tremendous contributions and collaboration,” said Ross Honey, President and CEO of Octave Group. “Mood Media shares PlayNetwork’s commitment to innovation and ensuring the long-term success of our customers and valued employees. Mood Media’s complete services will best position PlayNetwork to take the next steps in its evolution and deliver the unparalleled execution and collaboration that PlayNetwork customers rely on.”
PlayNetwork helps brands improve customer experiences through music and entertainment media, both in-store and out. Using the PlayNetwork system, clients’ capabilities include custom music and media management, entertainment campaign, audio/visual system engineering and installation, global music and video content licensing, original video and motion graphics, in-store and on-hold messaging and advertising networks.