Rumors abound that Netflix wants to acquire the troubled Roku, which may open the way to a ‘Netflix Stick’.
Whether it’s true? Time will tell! In any case, there are rumors that Netflix wants to take over Roku – known for its TV sticks. It’s no public secret that Roku is not doing well. At the same time, of course, there is currently a great deal of headwind for Netflix itself too. It does not seem entirely logical for them to invest money in an industry peer that is also struggling. On the other hand: a ‘Netflix stick’ might just interest (new?) viewers. And now that streaming giant is also considering advertising in the streams – combined with a cheaper subscription – such a stick might just convince users. Let’s wait and see what the future brings.