Rez Kazzaz has been appointed Senior Marketing Manager of HARMAN Benelux and thus becomes responsible as far as marketing activities Benelux are concerned.
Appointed Senior Marketing Manager by Harman Benelux, Kazzaz will be responsible for marketing activities for the JBL, Harman Kardon and InfinityLab consumer brands in the Benelux. After holding various marketing positions within HARMAN’s consumer product division for nearly five years, Rez Kazzaz will now focus on the marketing activities within the Benelux as chief marketing officer.
Kazzaz joined HARMAN in 2018 as Marketing Lead Trade Marketing, PR & Social of the Nordic and Dutch markets. In this role he was responsible for Trade Marketing in both regions, and later for PR and social media. After more than 3 years he made a move to the Benelux, where he held the position of Marketing Manager. Within this position, Kazzaz created successful campaigns, including Virgil’s Mixtape with JBL. This campaign brings JBL’s new brand proposition, “Making Voices Heard,” to life.
Expanding gaming range
In the position of Senior Marketing Manager Benelux, Kazzaz’s focus includes expanding JBL’s gaming range in its market: JBL QUANTUM. The product line, aimed at gaming enthusiasts, was introduced in 2020 and has since grown considerably in market share. A great challenge for Rez Kazzaz to grow this brand even further in the near future. In addition, Kazzaz will focus on repositioning the JBL brand to a Gen-Z target group and further expanding the large-scale influencer partnerships.
“It is a unique opportunity to contribute to the growth of the consumer product portfolio within HARMAN in the Benelux. Both JBL and Harman Kardon capture the imagination of consumers, which makes it cool to be able to work for these brands. There are great opportunities for both brands to give them an even better position in the market in the coming years,” said Rez Kazzaz.