The Primare Strategy – Lagom and Hygge
It’s not very often that a HiFi manufacturer gets the chance to explain his marketing approach to consumers. On the one hand it’s a risky thing to do because marketing doesn’t have the best of images. But on the other hand it is an opportunity. Marketing might have positive sides for consumers a manufacturer will […]
Introducing new Naim 200 series – NSC 222 – NAP 250 – NPX 300
Recently, Naim introduced the new 200 series. We were fortunate to be able to attend both one of the introduction presentations as well as a tech-talk at Latham’s office itself. Your luck: we videotaped the presentation, so you can also see a brief summary. Or you can listen to it. It is Dutch though, so […]
The Revival of the BBC Monitor – Interview Graham Audio
During the 50th anniversary event at Hifi studio Wilbert in Utrecht, we also had a chance to talk briefly with Paul Graham and Derek Hughes. This was a particularly interesting conversation where we heard a wonderful summary of the development of BBC monitor speakers. We don’t want to withhold these interesting facts from you. So […]
ChatGPT, what to do with it?
Anyone who has never heard of ChatGPT must be an expert at living under a (digital) rock. Since the latest version of this artificial intelligence (AI) platform was shown to the general public in a preview, the hype is complete. Universities and colleges are discovering that eloquent papers are not written by students, but by […]
How a network switch affects audio playback – An extreme deep dive!
For the past few weeks / months, your author has locked himself in a measurement room with lots of switches and loud measuring equipment. This, in order to do some research on the influence of network switches on audio clocks. Will we succeed in finding “proof”?
G’s reference – Fresh blood 6
A new year, a new beginning. The beginning of 2023 saw a number of changes to the system so let me get right to the point and start with the biggest change. The arrival of a new, integrated amplifier.
I trust you to trust me…
Hifi is a complex and quite pricey hobby. That combination makes it require a fair amount of knowledge to make the right decisions and not flush your savings down the drain. And not to get lost in the many mazes this hobby hides. Alpha Audio wants to be by your side in this hobby. And […]
The biggest mistake enthusiasts make is….
Admittedly … this is a bit of a clickbait title. But there is some truth to what we are going to cover in this opinion article. You see, we get a lot of questions in our e-mail box. And we notice a pretty clear thread. No … correction: we see two obvious threads…!
The Alpha Audio Team Top 5 – part 4 – Geoffrey Vanhouwaert
Alpha Audio has had an unprecedented number of products in its hands this year. Partly due to mass testing, we have certainly been heading towards 120 products again. Processing this with a compact but loyal review team is impressive. In this part: Geoffrey Vanhouwaert’s Top 5!
The Alpha Audio Team Top 5 – part 3 – Yung Lie
Alpha Audio has had an unprecedented number of products in its hands this year. Partly due to mass testing, we have certainly been heading towards 120 products again. Processing this with a compact but loyal review team is impressive. In this part: the Top 5 of Yung Lie!