Doja Cat announced her global ambassadorship for JBL during the Grammy Awards in Las Vegas. This brings in another big name for JBL.
Grammy winner for Best Pop Duo Doja Cat previously posted a teaser about her JBL ambassadorship on social media, then went on to attract attention on the Grammys red carpet with her unique glass handbag and matching JBL Clip 4 dangling from it. As a result, the conversation was no longer about what she was wearing, but about what music she was listening to. Doja is the latest superstar to partner with JBL. She joins an impressive selection of JBL ambassadors, including DJ Martin Garrix, soccer player Virgil van Dijk, music icon Bebe Rexha and more. There will be several JBL x Doja Cat activities in the near future. Among other things, Doja will be the face of the “Dare To” campaign that encourages consumers to be their most authentic selves, the manufacturer reveals. In addition, Doja’s superfans can experience an unforgettable night at September’s JBL Fest in Las Vegas. There, Doja will be the headliner.
Authentic
“Doja Cat is as authentic as she can be. She has the unique ability to connect with fans from different audiences, especially Gen Z, which makes her the perfect match for JBL. We are beyond excited to join forces with her and therefore be able to bring together fans from different backgrounds and encourage them to be themselves by expressing themselves in unique ways.” said Ralph Santana, Chief Marketing Officer at HARMAN.