With the resurgence of vinyl and cassette tapes among niche audiences, the classic reel-to-reel tape is also making a comeback. Revox is preparing to meet this growing demand.
A small yet commercially intriguing segment of enthusiasts has rediscovered analog media. While vinyl has enjoyed a long-standing revival, cassette tapes have followed suit. Now, reel-to-reel tapes—the pinnacle of analog media—are attracting attention for their unmatched sound quality. Of course, this level of audio excellence requires meticulously calibrated playback equipment and fresh tape stock. Revox is stepping up to address both needs. Recently, the company unveiled the brand-new B77 MK III tape recorder, and to ensure their customers have high-quality content to enjoy, Revox now has acquired Horch House Music Company.
Expanding the Catalog
Horch House Music Company is a renowned player in the world of analog master tapes. A key advantage of this acquisition is Horch House’s extensive partnerships with various record labels, instantly expanding Revox’s offering of pre-recorded reel-to-reel tapes. This is undoubtedly exciting news for dedicated analog aficionados!