A new TV operating system is about to enter the market: Ventura OS. Sonos may be positioning it as a competitor to Apple TV OS and Android TV.
Whether the world really needs yet another TV operating system is highly debatable. Nevertheless, Ventura OS is aiming to grab a share of this lucrative market. It has already attracted some big names, including Disney and Paramount. The most striking partner, however, is Sonos, a company that has recently faced challenges with non-cooperative app updates that made its users furious. This raises speculation about whether Sonos might launch its own media player.
But will this move allow them to take significant market share from Apple, Google, and Amazon? That’s a tough ask in a competitive space dominated by these giants. Moreover, many TV manufacturers continue to push their proprietary operating systems. The big question remains whether there’s room for yet another set-top box OS. Only time will tell if Ventura OS can carve out a place in the crowded market.